Most SEO articles teach people how to conduct SEO campaigns. What these articles often lack, however, is that they don’t teach people what they shouldn’t do with regards to SEO.
Writing content, establishing links, targeting keyword niches and other SEO activities are certainly useful, but they are also incomplete. Although these tips are certainly useful for any SEO campaign, they cannot teach website owners how to avoid mistakes that could jeopardize their entire SEO campaign. So if you want to avoid the mistakes that ruined other website owners then here are a few tips of what you shouldn’t do with regards to SEO. A company like Spark Logix Studios, that specializes in SEO techniques, can help you avoid these pitfalls.
Ignoring Mobile Users
This is a fairly common mistake, but it’s worth discussing nevertheless. Although most people still use their laptops and desktops to browse content online, a significant portion of the population exclusively use their mobile gadgets. In short, if your site and SEO campaign are not mobile friendly then you are effectively ignoring a large segment of your market.
However, mobile gadget-friendly SEO is not just about a coding a website that works well on iPhones and other mobile gadgets, it also involves creating content for people who prefer using their mobile devices. These types of content can include articles that are between 150 to 200 words, 3 to 5 minute videos and images and memes that are shareable on social media. If you can do these things for your SEO campaign then you will be able to tap into a much larger market.
Failing to Optimize Your Site’s Speed
Links and content are key in SEO, but what many experts often forget is that speed is important too. The faster a site is, the better its crawl rate. The crawl rate refers to the amount of requests per second Google makes to a particular site when it is crawling through it.
In addition to making it easier for Google to crawl through, improving your site’s speed will also improve visitor experience. A fast site offers better user experience, which consequently leads to better conversion and interaction.
Finally, there is the common mistake of misinterpreting analytics. An SEO campaign is worthless if you don’t have access have access to accurate data, but you will also need to interpret the data correctly.
To accurately interpret your site’s analytics, you will need to use the right metrics. You can also use SEO tools, like Google Search Console or Bing Webmaster Tools, to better interpret what your site’s performance is trying to tell you. Interpreting your site’s analytics correctly will allow you to make improvements, resolve errors and optimize your SEO campaign to provide the best returns on investment.