Websites can be powerful tools, but they need visitors to be effective. Search engine optimization, or taking steps to improve your site’s rankings on search engines, can drive traffic to your site without requiring investments in advertising.
While SEO is a complex topic, there are a few steps beginners can take to get off to a strong start. Here are a few ideas to consider.
Basic Website Factors
While it’s easy to get lost amid complex SEO concepts, there are a few factors that you’ll want to focus on even outside of SEO. Performance matters; search engines measure how long a page takes to load, and pages that load faster are more likely to climb the rankings.
Take a measurement of how long it takes for your site to load completely, and investigate ways to increase performance. Using smaller images and caching popular pages, for example, can help considerably.
Make sure you have a site map as they help crawlers locate everything on your site. Try to estimate how your site will grow in the future, and ensure it will present a coherent picture to search engine crawlers.
Beginning Keyword Strategies
The goal of search engine optimization is to rank highly on search engines for certain search terms. However, it’s important to strike a proper balance. Popular search terms are often dominated by established sites, and climbing the rankings for these terms can be difficult.
On the other hand, targeting terms that users rarely type can lead to only a small amount of traffic. While you’ll want to refine your keyword strategy over time, keying in on a few terms early can help you build over time. Basic tools are often enough to get off to a strong start and build a solid foundation.
Content Still Rules
Keyword management it critical to succeeding in SEO, but search engine algorithms will always love sites that provide high-quality content. Set a schedule for adding new content to your site, and ensure it receives regular updates.
Today’s search engines are far more sophisticated than those of the past and have algorithms that can detect quality writing. The cost of good writing is well worth the expense when it comes to online content.
Ensure you focus on your keywords throughout your content, but make sure the writing is strong and updates are regular.
Start Building Backlinks
Some SEO guides focus too strongly on backlinks, but backlinks still play an important role for SEO growth. Not all backlinks offer the same value; today’s search engine algorithms are good at detecting backlink spam and backlinks that don’t arise organically.
Getting backlinks can be as simple as asking for them, and it never hurts to ask a contact if they can provide one for your site. While engaging with your visitors it is important for a number of reasons, maintaining communication increases the chances of people leaving links for your site.
The SEO field is complex, but it’s essential for driving the traffic you need. Although it can seem intimidating at first, there’s no need to complicate SEO in the early days. Focusing on building a strong website and fostering its organic growth can go a long way to succeeding.