Marketing

6 Characteristics To Look For When Working With An Amazon Agency

Written by Paula Findley

Over 2.5 million sellers are struggling to find the right audience, all fighting for the attention of hungry customers. While there’s no denying that there’s a huge number of sellers on the said platforms, only 10% of those sellers can generate $100,000 sales every year.

Yes, sellers can turn Amazon into a great platform for generating income with the right platform and strategies, but only a few of these sellers make it.

The good news is, it doesn’t have to be this way at all. If this is your first time setting up an Amazon account, or if you want to stand out among the rest and be part of the 10%, you’d like to work with an Amazon agency that knows how they can turn your product into a viral and hot-selling item within the platform.

By working with a top-notch Amazon agency, you don’t just improve your store’s visibility, but along with it, expect to drive more sales from it. Here are some of the characteristics to look for from an experienced marketing agency for your Amazon needs:

Great Understanding And Demonstrated Knowledge Of The Marketplace

Amazon houses different kinds of products, and you must work with an agency that knows the do’s the don’ts, along with all the other practices to drive your sales up. This means that you’d want to work with someone who has a deep and up-to-date understanding of the marketplace so you can make the best out of these strategies.

Consists Of A Team Of Experts

The marketing strategy itself may be a huge part of the success, but this isn’t enough. It needs to be backed up by a set of little tasks such as store setup, publishing, and creating brand creatives, listing optimization techniques, among many others. With that being said, an amazing strategy needs to be partnered with by a great team of experts who know exactly what needs to be done so you can get optimum results.

You won’t get all the benefits by working with a single person on this one. All of these techniques require multiple people to make it happen, which is why you must choose an agency that lets you work with an entire team.

Has A Proven Process That Works Over The Years

Anyone can claim they are Amazon marketing experts, but you want to weed out traditional marketing agencies from Amazon marketing experts. With that being said, look for an agency with a proven process that works over the past few years.

You can generally assist these strategies by asking for a portfolio or a list of sample Amazon sites and stores they have worked with in the past. This will give you a broad idea of how their skills are and lets you provide the chance to assess their marketing skills based on the portfolio and samples they’ve provided.

Raging Positive Customer Reviews

Read reviews from their website and even social media pages. These would give you an idea if customers they’ve worked with in the past were satisfied with the services they’ve received. Be careful when reading reviews and make sure that they’re from legitimate purchases.

Wrapping Up: Working With An Amazon Agency

Once you’ve listed all potential agencies that have met your criteria, fill up a form and set up a discovery call with these agencies. This will give you an idea of whether they’re fit for your company and gives you a hint whether you should move forward with them or try another company.

The entire process isn’t easy and fast, but at the end of the day, it’s worth it.

About the author

Paula Findley

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